How Mindset + Concrete Built TSOG

From Concrete to Clarity: How TSOG Was Poured

Tru Souls of Grace didn’t start as a clothing brand. It started as a survival mindset. It started in concrete — both literally and mentally.

Michael Powell Jr., the founder, knows what it means to rebuild. From overcoming trauma, addiction, and incarceration to mastering the craft of concrete construction, TSOG isn’t just a brand — it’s a blueprint. It’s healing poured into fabric.

Just like a foundation starts with clearing debris, our lives must be cleared of the things that no longer serve us. The trowel became a tool for reflection. The grind became therapy. Every slab poured became proof that transformation is possible.

And so the message was born:
“They told me I’d break — I became the mold.”

TSOG Apparel Co. is mindset gear for the resilient. Each tee, hoodie, or full-cover print carries a message of purpose. Built for the overlooked. Worn by the unbreakable.

Whether you’ve fought battles inside or outside — this brand is a reminder that you weren’t built to crumble.

You were built to rise.
Poured with purpose.
Cured in grace.